001-004_Balloon Schematics.indd

BALLOON SCHEMATICS

** Card Aisle: • Inflate (4) standard balloons & (1) Bubbles™ or Orbz ® on halo every 16 feet–total of (4) halos. • Place stick balloons in tube (703) & evenly place between each halo–total of (3) tubes. • Balloons are displayed only on the main side of the card aisle if cards are displayed on both sides of an aisle ** Checkstands • Inflate (3) of the same style standard balloon with (1) matching Bubbles™, Orbz ® or shape balloon. Place on a magnetic rail (16180) at every check stand. • The first and last checkstands will display the monthly distribution balloons. • The remainder of the checkstands will display the store’s choice of (non-birthday) balloons. ** Bakery • Display (4) standard character balloons (that match cake patterns) and (1) Bubbles™ or Orbz ® balloon on stand (16444) on top of cake case near the bakery book. • Use reel weights (011) and inserts (021). • Place stick HBD & character stick balloons in the tubes on either side of the Cookie Cake Stand. ** Pharmacy • Inflate (4) standard Get Well balloons & (1) Bubbles™, Orbz ® or shape balloon and place on stand (16444) on aisle endcap. • Use reel weights (011) and inserts (021). ** Market Bunches • Inflate (4) large HBD shapes and display above Market Bunches at all times. ** Floral Department • Inflate (8) balloons and display on the floral counter using stand (16444). • Use reel weights (011) and inserts (021). • Seasonal distribution shippers: balloons must be inflated and displayed on shipper in the department or holiday display. • Use reel weights (011) and inserts (021). • No balloons displayed in self-checkout.

INTERMOUNTAIN

1

Phone 800-241-2094 + Fax 800-880-9759

BALLOON SCHEMATIC EQUIPMENT

INTERMOUNTAIN

Use for all bakery, register, and card aisle balloons.

• Weight, ribbon, + adhesive • Pre-applied tape tab attaches to the balloon tail • Trusted set-up for increased P.O.P. sales

A

16180 Display Rail Metal. Magnetic. 2"H × 6½"W × 3½"D $4.67 ea. Supply Sold separately: 011 Balloon Weights

A. 011 Balloon Weights Reel Weights™. Plastic. 5' ribbon. Holds 1–standard balloon. 8 gr • 2¼" Diameter $9.22 pk/50. Supply B. 021 Insert Adapters Plastic. Use with Reel Weights™. Holds 1–30" oversized balloon.

B

50 gr • 1¾" Diameter $6.16 pk/10. Supply

For use with helium-filled balloons

703 Card Aisle Display For Air-filled Metal. 10½"H × 3½"W $2.95 ea. Supply

30098 Card Aisle Halo For Standard Display Metal. 11¾" Tall $6.38 ea. Supply

16444 Counter Display Metal. Adjustable. 7", 10", or 15" High. Flat base. 15"H × 10"W $37.35 ea. Supply

2

www.burtonandburton.com

Card Aisle Balloon Merchandising Schematic (Suggested balloon styles only)

ADULT BIRTHDAY

GIRL BIRTHDAY

BOY BIRTHDAY

MIXED SENTIMENTS

8 ft

8 ft

8 ft

8 ft

8 ft

8 ft

3