Balloon Playbook 2023
Merchandising – Registers
Ranking order of importance
Merchandise TRENDS/HOT ITEMS, HOLIDAY, SEASONAL,
Merchandise the most popular NON-MESSAGE CHARACTER balloons. Give even coverage for boys & girls characters.
or MOVIE balloons.
(Register merchandising suggestions are available in the playbook supplement).
For stores with fewer registers, focus on the ranking shown above each balloon. This will allow you to focus on the most important suggestions.
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