Balloon Playbook 2023
Merchandising – Bakery Cooler
Objective: • Offer customers the best-selling balloon licenses, themes, and/or current movies while maximizing impulse purchases. • Balloons are arranged in an organized and coordinated manner. • Provide EASY & REACHABLE access to balloons for your customers.
STEP 1 Attach 2–Magnetic Rails (16180) as shown, be sure to space them apart so the balloons have room to float.
STEP 2 Attach 4 –standard size balloons of the same design or varying designs, with a a Reel Weight™ , one at a time and only TWO per display. DO NOT unwind the ribbon. Be sure to group the balloons by balloon design.
Reminders + Tips: •
Always utilize Reel Weights™ and Reel Weights™ inserts so you can adjust ribbon length accordingly. Clearly price each balloon with the correct UPC/Retail sticker. Freshen balloons DAILY and keep displays FULL . You may also use a Magnetic Tube Display (16443) to display 9–14” air filled balloons on the side of a bakery cooler. HINT : Use 12” sticks so the displays are more compact and full (this may require cutting the sticks).
Fully assembled display
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