King Soopers P7 Distro

Period 7 2025 • Balloon Distribution Period Dates: Jul 20–Aug 16

The enclosed balloons have been shipped to stores by the request of the Kroger Floral General Office.

READY FOR DELIVERY APPROVED

RFD

=

The styles and quantity of balloons you have received is based on your store TIER (1–6). This information is detailed under each item listed below and attached. If you need to order additional balloons, please call 800-241-2094 IMPORTANT: Period distribution balloons are to be inflated for immediate sale or merchandising. Do not place them on a spinner rack. P7 Balloons for Front Register + Floral Table Merchandising: Back to School Merchandise P7 W3–4

RFD

78830-18 MAX Float Standard NON-PACKAGED

40232-18 HeXL ® Standard NON-PACKAGED

78829-26 25" Shape PACKAGED

40231-26 31" Shape PACKAGED

12 Tier 4:

3

18 Tier 4:

6

12 Tier 4:

6

12 Tier 4:

3

Tier 1:

Tier 1:

Tier 1:

Tier 1:

6

3

9

6

12 Tier 5:

6

6

3

Tier 2:

Tier 5:

Tier 2:

Tier 5:

Tier 2:

Tier 2:

Tier 5:

3

3

6

6

6

6

3

3

Tier 3:

Tier 6:

Tier 3:

Tier 6:

Tier 3:

Tier 6:

Tier 3:

Tier 6:

Girlfriend Day (8/1) Merchandise P7 W2

Sympathy

67703-18 helium + HELPER ® Standard NON-PACKAGED

43148 56" AirLoonz ® PACKAGED

A67715-18 helium + HELPER ® Standard PACKAGED

A67716-18 helium + HELPER ® Standard PACKAGED

4

1

12 Tier 4:

6

Tier 1:

Tier 4:

Tier 1:

6

3

6

3

Tier 1:

Tier 4:

Tier 1:

Tier 4:

2

1

12 Tier 5:

6

Tier 2:

Tier 5:

Tier 2:

6

3

6

3

Tier 2:

Tier 5:

Tier 2:

Tier 5:

1

1

6

6

Tier 3:

Tier 6:

Tier 3:

Tier 6:

6

3

6

3

Tier 3:

Tier 6:

Tier 3:

Tier 6:

Call 800-241-2094

C4985_P7 2025 All items displayed are protected by copyright. Copyright © 2025 burton + BURTON ® . All rights reserved. Copyright © 2025 b + B ® . All rights reserved. Copyright © 2025 Flowers, Inc. Balloons ® . All rights reserved. Copyright © 2025 fib ® . All rights reserved. No part may be reproduced without permission from burton + BURTON ® . burton + BURTON ® cannot be responsible for any typographical errors or omissions. The liability of burton + BURTON ® for defective merchandise is limited to the replacement of said merchandise, not any losses incurred due to the failure of the product. Orders subject to acceptance in Bogart, Georgia. Calls may be monitored for quality assurance. Products featured may hold either licensed trademarks or trademarks owned by burton + BURTON ® .

Period 7 2025 • Balloon Distribution Period Dates: Jul 20–Aug 16

P7 Balloons for Front Register + Floral Table Merchandising: Rose Promo • Merchandise P7 W1–2

A0406-18 helium + HELPER ® Standard PACKAGED

A61807-18 helium + HELPER ® Standard PACKAGED

A67316-18 helium + HELPER ® Standard PACKAGED

12 Tier 4:

6

12 Tier 4:

6

12 Tier 4:

6

Tier 1:

Tier 1:

Tier 1:

67317-26 30" Shape PACKAGED

6

12 Tier 5:

6

6

Tier 2:

Tier 5:

Tier 2:

Tier 2:

Tier 5:

0

0

6

6

6

6

Tier 3:

Tier 6:

Tier 3:

Tier 6:

Tier 3:

Tier 6:

0

0

6

3

Tier 1:

Tier 4:

6

3

Tier 2:

Tier 5:

6

3

Tier 3:

Tier 6:

77870-26 24" Shape PACKAGED

12 Tier 4:

3

Tier 1:

6

3

Tier 2:

Tier 5:

6

3

Tier 3:

Tier 6:

Bee Kind Bouquet Promo Merchandise P7 W3–4

78559-36 64" Fresh Picks™ PACKAGED

4

Tier 1:

Tier 4:

0

A67542-18 helium + HELPER ® Standard PACKAGED

2

Tier 2:

Tier 5:

0

77664-36 24" Shape PACKAGED

2

Tier 3:

Tier 6:

0

18 Tier 4:

6

Tier 1:

12 Tier 5:

6

Tier 2:

12 Tier 4:

3

Tier 1:

6

6

Tier 3:

Tier 6:

6

3

Tier 2:

Tier 5:

3

Tier 3:

Tier 6:

0

Call 800-241-2094

C4985_P7 2025 All items displayed are protected by copyright. Copyright © 2025 burton + BURTON ® . All rights reserved. Copyright © 2025 b + B ® . All rights reserved. Copyright © 2025 Flowers, Inc. Balloons ® . All rights reserved. Copyright © 2025 fib ® . All rights reserved. No part may be reproduced without permission from burton + BURTON ® . burton + BURTON ® cannot be responsible for any typographical errors or omissions. The liability of burton + BURTON ® for defective merchandise is limited to the replacement of said merchandise, not any losses incurred due to the failure of the product. Orders subject to acceptance in Bogart, Georgia. Calls may be monitored for quality assurance. Products featured may hold either licensed trademarks or trademarks owned by burton + BURTON ® .

Period 7 2025 • Balloon Distribution Period Dates: Jul 20–Aug 16

P7 W1–2 FRESH CUT PROMO TABLE

P7 W1–2 POTTED PROMO

P7 W1 FOLIAGE

P7 W2 FOLIAGE

P7 W3–4 POTTED PROMO TABLE

P7 W3–4 FRESH CUT PROMO TABLE

P7 W3–4 FOLIAGE

C4985_P7 2025 All items displayed are protected by copyright. Copyright © 2025 burton + BURTON ® . All rights reserved. Copyright © 2025 b + B ® . All rights reserved. Copyright © 2025 Flowers, Inc. Balloons ® . All rights reserved. Copyright © 2025 fib ® . All rights reserved. No part may be reproduced without permission from burton + BURTON ® . burton + BURTON ® cannot be responsible for any typographical errors or omissions. The liability of burton + BURTON ® for defective merchandise is limited to the replacement of said merchandise, not any losses incurred due to the failure of the product. Orders subject to acceptance in Bogart, Georgia. Calls may be monitored for quality assurance. Products featured may hold either licensed trademarks or trademarks owned by burton + BURTON ® . Call 800-241-2094

Floral Balloon Retail Update

To: King Soopers Date: 7/7/25

DIVISIONS: King Soopers WHAT: Balloon Retail Update WHO: Floral Merchandising & Store Teams DATE: 7/7/25 and 7/18/25

Key Message: To remain competitive on pricing and balance out balloon costs, retails are being increased for select balloon categories including Bubbles®, Orbz®, Cubez®, Diamondz®, Anglez®, Oversized Shapes, My Own Pet® Balloons, Fresh Picks® and Airloonz®. We are also segmenting out Jumbo sized balloons (oversized 28-36” Round, Hearts, Star shapes) into a new retail category. Retail update will take effect P7W1, or Sunday, July 20 th , 2025. NEW to Stores: Beginning with shipments arriving after July 20th, all balloon packaging will include retail labels on the package. These labels should be placed on the actual balloon once inflated for sale. Resources: If you have any questions regarding labels, please contact your burton+BURTON® sales representatives at 800-241-2094.

NEW! Balloon Retails Effective P7W1

• See below for balloon retail changes that take affect July 20 th , 2025 • Shipments arriving on or after July 20 th will include retail stickers on the balloon packaging

Current Retail

NEW! Retail (P7)

Balloon Type

BUBBLES® + ULTRASHAPES

$7.99

$8.99

Bubbles®

$7.99

$8.99

Orbz®, Cubez®, Diamondz®, Anglez®

SHAPES + SPECIALTY BALLOONS

$10.99

$12.99

Shapes 26" and up

Jumbo (New) 28-36", Jumbo Round/Hearts/Stars

$10.99

$14.99

$13.99

$14.99

My Own Pet®

$14.99

$17.99

AirLoonz® (no HE) - Air

$14.99

$16.99

Fresh Picks®

$19.99

$22.99

AirLoonz® (no HE) - Air Licensed