Kroger 2020-2021 Catalog

Merchandising • Bakery Tables

Objective: • Coordinate balloons to match cake décor and/or holiday themes.

• Balloons are arranged in an organized and coordinated manner.

Assemble the flat based Halo Display #16444. This rack will adjust in height, so depending on how big your display is, you may need to raise or lower the halo. 1

Provide EASY & REACHABLE access to balloons for our customers.

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Place the flat based Halo

Place ONE specialty shape balloon with a Reel Weight ™ and Reel Weight ™ Insert attached. Unwind about 18” or until there is sufficient space for the standard size balloons that will be placed below.

Display in the middle of your Bakery table and make sure it is evenly surrounded by the baked goods on display. Remember to adjust the height of the halo as needed.

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Attach FIVE standard size balloons of the same design, with a Reel Weight ™ , one at a time. DO NOT unwind the ribbon. Make sure the standard balloons COORDINATE with the specialty shape balloon you placed from step 3.

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Reminders : • Always utilize Reel Weights ™ and Reel Weights ™ inserts so you can adjust ribbon length accordingly. • Clearly price each balloon with the correct UPC/Retail sticker. • Freshen balloons DAILY and keep displays FULL .

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