Ralph's 2020-2021 Playbook

Merchandising Standards

Floral Department: • Balloons should be displayed on ALL Table Displays except for the Orchid Table. • It is best to only use balloons with messages/sentiments and/or that coordinate with the display. Card Aisle: • Coordinate balloons to match the messages on the cards directly below and surrounding the display. • It is best to only use balloons that have a message associated with them in the card aisle. • Birthday CHARACTER balloons should always be merchandised close to the "BIRTHDAY FOR KIDS" card section. Front Registers: • Non-message balloons, especially CHARACTERS, tend to sell better at the front registers. Leave the message balloons, unless holiday specific, for the Card Aisle. • Merchandise balloons for your local NFL, MLB, etc. teams. • Incorporate holiday balloons on 1 – 2 registers only. Bakery Department: • Character balloons, message or non-message, will merchandise the best near the cake book and cake counter. However, if you have a character theme in the bakery, be sure to include the appropriate balloons in that area as well. • Seasonal/Holiday balloons should be merchandised where appropriate Important: • Refer to the quarterly Playbook Supplement for suggestions on merchandising in each location. • You should freshen balloons at least once a week and be sure to keep ALL your displays FULL of product. If you don’t have product on display it certainly will NOT sell. • Always use Reel Weights ™ and inserts with all helium balloon displays. 3