SMITHS PLAYBOOK-2020

Merchandising • Card Aisle

Reminders : • Alternate 1 AIR-FILLED display for every 2 HALO displays. • The distance between the displays will vary based on the length of your card aisle(s). • If you have a longer card aisle you can use more than 2–halos and 1–air-filled display. You could feature 3–halos with 1–air-filled display evenly spaced between each halo. • The goal is to have them evenly spaced and merchandised. • Always use Reel Weights™ and Reel Weights™ inserts and adjust ribbon length accordingly. • Clearly price each balloon with the correct UPC/Retail sticker. • Freshen balloons DAILY and keep displays FULL. (Card aisle merchandising suggestions are available in the playbook supplement).

6