Floral Department Merchandising

Merchandising Pod Displays - Helium Balloons • Seasonal balloons should be merchandised on your pod displays.

• These balloons will help attract your customers and promote sales of other items in your department. • Although you will use a variety of different balloons, your department should show your customers a definite “theme.” The balloons on each pod display should help convey this theme. • Each pod should have one shape and 3 identical 18" balloons. • Clip weights in a manner so the balloons float in the center of the pod. • Never attach weight to live plants, and try to make the balloons easy to reach for customers to purchase. • The ribbon length should be adjusted so that the lowest balloon floats a few inches above the highest plant and the others cascade (ascend) upward.

Floral Department – Air-Filled display

Ingredients Needed: 1. Air-Filled tube display with flat base 2. 36 air-filled balloons

3. Signage (included with display). Be sure the correct sign is used, “Air-Filled Balloons 2.99 Each” (see illustration #1).

Setup Protocol (Option #1): • Attach sign with clip included with the display.

• Place the display on top of the pod with potted plants (See illustration #2) Avoid positioning the display where the balloons will block the view of the Floral cooler. • Fill each tube in the rack with about 6–9" air-filled balloons (36 total balloons). Use balloons that have everyday or seasonal messages that coordinate with the surrounding plants on the display. Setup Protocol (Option #2): • Attach sign with clip included with the display. • Place the display on top of the Floral counter (See illustration #3). Allow room so your back slatwall is still visible. • Fill each tube in the rack with about 6–9" air-filled balloons (36 total balloons). Use balloons that have everyday or seasonal messages. Selling Tips: • Encourage your customers to upgrade their plant purchase with a message balloon. Balloons communicate a clear message with plants that are given as gifts. • IMPORTANT – Consumers will add balloons to their plants (this is a good thing). BE SURE ALL YOUR CASHIERS AND MANAGERS ARE AWARE THEY SHOULD SCAN THE BALLOON AS A SEPARATE PURCHASE. BALLOONS ARE NOT INCLUDED IN THE PRICE OF THE PLANT. • Be sure each air-filled balloon has a scannable retail price label on the stick.

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Maintenance: • Wipe down and rotate dusty or old balloons. • Remove “soft” balloons. Customers will not buy soft balloons.

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