Floral Department Merchandising
Merchandising Pod Displays - Helium Balloons • Seasonal balloons should be merchandised on your pod displays.
• These balloons will help attract your customers and promote sales of other items in your department. • Although you will use a variety of different balloons, your department should show your customers a definite “theme.” The balloons on each pod display should help convey this theme. • Each pod should have one shape and 3 identical 18" balloons. • Clip weights in a manner so the balloons float in the center of the pod. • Never attach weight to live plants, and try to make the balloons easy to reach for customers to purchase. • The ribbon length should be adjusted so that the lowest balloon floats a few inches above the highest plant and the others cascade (ascend) upward.
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