Kroger Playbook

Merchandising • Bakery Counter

Objective: •

Offer customers the best selling balloon licenses, themes, and/or current movies while maximizing impulse purchases. Placing near the bakery cake book is a perfect way to drive add-on purchases.

•

1

Balloons are arranged in an organized and coordinated manner.

•

Use the Standing Tube Display 16446 for AIR-FILLED balloons. Place the display on a sturdy and flat surface. This display is free standing and does not require a magnet or brace.

Provide EASY & REACHABLE access to balloons for our customers.

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2

3

Insert coordinating 9- 14” air -filled balloons. It is easier if you start from the top and work your way down to the bottom tubes of the display. HINT: Use 12” sticks so the displays are more compact and full (this may require cutting the sticks).

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