Kroger Playbook

Merchandising • Bakery Cooler

Objective: •

Offer customers the best selling balloon licenses, themes, and/or current movies while maximizing impulse purchases. • Balloons are arranged in an organized and coordinated manner. • Provide EASY & REACHABLE access to balloons for our customers.

Place 2 Magnetic Rails as shown, be sure to space them apart so the balloons have room to float. 1

Attach FOUR standard size

balloons of the same design or varying designs, with a Reel Weight ™ , one at a time and only TWO per display. DO NOT unwind the ribbon. Be sure to group the balloons by balloon design.

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Reminders :

• Always utilize Reel Weights ™ and Reel Weights ™ inserts so you can adjust ribbon length accordingly. • Clearly price each balloon with the correct UPC/Retail sticker. • Freshen balloons DAILY and keep displays FULL .

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