Kroger Playbook

Merchandising • Bakery Cooler

Objective: •

Offer customers the best selling balloon licenses, themes, and/or current movies while maximizing impulse purchases. Placing near the bakery cake book is a perfect way to drive add-on purchases.

•

1

Balloons are arranged in an organized and coordinated manner.

•

Use the Magnetic Tube Display 16164 for AIR-FILLED balloons. Since this display is MAGNETIC , you can place it almost anywhere to call attention to product in or around the display.

Provide EASY & REACHABLE access to balloons for our customers.

•

2

Insert coordinating 9- 14” air -filled balloons. HINT: Use 12” sticks so the displays are more compact and full (this may require cutting the sticks).

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