SMITHS PLAYBOOK-2020

Merchandising Standards

Card Aisle:

• Coordinate balloons to match the messages on the cards directly below and surrounding the display. • It is best to only use balloons that have a message associated with them in the card aisle. • Birthday CHARACTER balloons should always be merchandised close to the "BIRTHDAY FOR KIDS" card section. Front Registers: • Non-message balloons, especially CHARACTERS, tend to sell better at the front registers. Leave the message balloons, unless holiday specific, for the Card Aisle. • Merchandise balloons for your local NFL, MLB, etc. teams. • Incorporate holiday balloons on 1–2 registers only.

Important:

• Refer to the quarterly Playbook Supplement for suggestions on merchandising in each location. • You should freshen balloons at least once a week and be sure to keep ALL your displays FULL of product. If you don’t have product on display it certainly will NOT sell. • Always use Reel Weights™ and inserts with all helium balloon displays.

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